I want to ensure that this course really can help you to create the amazing results you’re here to get.
Why Employer Branding Works?
FREE PREVIEWKey Terms and Definitions
Quiz 1 - Terms and definitions
Food for thought - Can Marketers Ruin Employer Branding?
Who is responsible for employer branding? The HR and Communications dilemma
Person-Organisation Fit
Quiz 2 - Strong foundations
Why is EVP important for organisations and why you should trust me on this?
What is "of value" to employees in your company?
EVP is the process of balancing investments
You want strong EVP? Try this approach
FREE PREVIEWTalent Competitiveness and Employer Branding
Employee Experience Management
Holistic Employee Experience - Going from Organisational to Individual
Segmentation, personas, journey mapping
Assignment - Employee Journey
Quiz 3 - What about the EVP?
How to Start Managing Your Employer Brand
FREE PREVIEWCompanies need balanced and authentic proposition for employees - EVP
Employer Branding Strategy Framework
Strategy - EVP - Activation - Content
Measure, Analyse, Collect more data, Optimize
Employer Branding Transmission to the Workforce / Internal and External Communication
How to Create Awesome Career Site
Example: Employer Branding Strategy and KPI's
Employer Branding in a Crisis
Quiz 4 - Is there anything else to know?
Understanding Employer Attractiveness of IT Companies
Person-Organisational Fit: A Revised Structural Configuration
How to Measure Employer Brands - The Development of a comprehensive Measurement Scale
Strengthening Your Employee Value Proposition
Your much appreciated feedback
Models of coaching & mentoring
Investing in your know-how and skills is the essential step to maximize Employer Branding ROI
Understand and teach others about key definitions, their purpose and application in the field of employer branding
Apply latest scientific research and most important concepts about employer branding environment
Develop an EVP - and more importantly how to discover what is "of value" to your employees
Understand employee/candidate behaviors and how employer branding plays a role in attracting/retaining the right people
Engage management and colleagues to collaborate in your organisation to achieve the success of your employer branding strategy
Activate employer branding strategy and develop programs to improve hiring and retention
6 hours of individual mentoring with trainer (3 blocks for 2 hours)
Vladimir Benic
Early-bird price will be available until Feb 15th 2021. Early-bird has access to course materials for 6 months, while regular price offers access for 12 months.
$269.00
Regular price 12 months access
$369.00
Early-bird 6 months access
This is a promotional offer which will expire on Feb 15
